Building on its reputation and success with factory outlet centers in the US, and recognizing the appeal that US outlet centers had to visiting Europeans, RAM targeted the UK for its first international center. With a long tradition of in-town shopping and general restrictions against out of town shopping development, finding sites for US style factory outlet centers proved to be a long process. RAM established an office in London and partnered with a UK property expert to search the country for locations that might be approved for out of town shopping. RAM received the difficult to get approvals for a site in Doncaster, north of London, and began plans to build a 125,000-square foot factory outlet mall. C&J Clark, England’s oldest shoe company, approached RAM about opening their first factory outlet store at the center, and these discussions led to a joint venture between RAM and C&J Clark. Within a few months of the center’s opening in 1997, RAM received and accepted an offer from England's largest property company to purchase the property at twice its original cost.
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